Bob Lieber, Selected Guest Lectures, Talks and Workshops
- Fashion Institute of Technology, “How Do You Invent Value From Scratch?”
- George Washington University School of Public health and Health Services, Guest Lecturer, Masters Class in Public Health Communications: “A Practitioner’s View of Market Research.”
- New Product Innovation and Design and Development Conference, Chicago, IL. “Health Plan Design from the Consumer’s Perspective,”
- Health Plans New Product Design Conference, Las Vegas, NV:”Health Plan Design; What consumers really want you to know, and what you can do about it.”
- Print CEO Forum: “How Unique is Your Business?”
- Print Services and Distribution Association, “Looking Forward: Rethinking and Repositioning Your Business”
Select Articles:
A Three Part Series on How to Differentiate Your Business, for WhatTheyThink.com:
How To Stand Apart from Competitors: Define Your Unifying Business Idea
Differentiating Your Business: Make Sure it’s More Than Just Talk
For all WhatTheyThink.com articles: http://whattheythink.com/articles/author/50/