Experience

Categories We’ve Worked In:

  • Automotive
  • Consumer Packaged Goods
  • Consultancies
  • Graphic Arts
  • Financial Services (banking, investments, credit cards)
  • Health Insurance
  • Investment and Private Equity
  • Firms
  • Life Insurance
  • Luxury Goods
  • Marketing Communications
  • Market Research
  • Not for Profit/Fund Raising
  • Pharmaceuticals
  • Publishing
  • Retail
  • Specialty Hospitals
  • Technology
  • Travel

Work We’ve Completed for Clients:

  • Business Model Design and Consultation
  • Consumer Behavior Mapping/Understanding
  • Consumer Experience Design
  • Consumer Insight Studies/Analysis
  • Corporate Positioning
  • Direct Marketing Initiatives and Programs
  • Integrated Marketing Strategies and Plans
  • Management Team Engagement and Collaboration
  • Marketing Communications Strategies and Plans
  • Market Development Strategies
  • New Product/Service Development, Testing and Launch Plans
  • Presentation Development and Support
  • Selling Strategies
  • Start Up Planning
  • Unifying Business Ideas

Selected Engagements

Change-agent client executives and entrepreneurs have engaged OriginalThought for assignments that are complex, mission critical and diverse. Some examples of our work include:

  • Provided advisory services for the creation of a new Business Intelligence function fora Fortune 100 financial services company.
  • Advised senior management of a top health insurance company on a go forward 3-5 year strategy for the enterprise (as the health insurance reform debate was taking place in Congress).
  • Developed a business growth strategy and oversaw implementation of a multi-channel, CRM initiative for a Fortune Global 500 company.
  • Managed diverse market research and insight studies on new and existing health care products and services with business implications and recommendations for action
  • Advised numerous start ups in creating their Unifying Business Idea, solidifying their business model and implementing their launch plans (industries included retail, new media and health care).
  • Developed scenario planning and marketing plan proformas to help guide corporate decision making on a first ever direct to consumer promotion plan for a redesigned consumer service
  • Managed the launch of the first nationwide direct -to-consumer initiative to offer health insurance to the uninsured. Partners included three competing managed care companies, a consortium of leading Fortune 500 employers, and a leading benefits consultant.

Examples of Applications, Solutions or Tools Built for Clients:

  • Designed/developed/managed a consumer master marketing file used for marketing measurement and analytics.
  • Architected, created, and produced a 100% variable communications program in real time for a personalized, four-color “Fullfillment on Demand” solution that led to a 2x improvement in closed sales.
  • Built “market planner and analyzer” to analyze and then project consumer response rates and acquisition costs, revenue, and profit per customer in the consumer health plan space.
  • Designed and customized a CRM system to support multi-channel B2B lead generation

Partial Client List

A sampling of clients we’ve consulted with:

  • Multiple divisions of two of the top four managed care companies
  • An emerging technology and internet services company
  • A blue chip private equity firm managing $8 billion in equity and mezzanine capital looking to gain further footing in the pharma marketing sector
  • The US-based graphics arts subsidiary of a Fortune Global 500 corporation
  • A top three life insurance company
  • Start up and enterpreneurial firms in the retail, health care and new media industries.