About Us

What Is OriginalThought?

We’re a strategy and marketing consulting firm with a single minded goal to help companies realize their potential to innovate.

Founded in 2004, we help businesses identity unique new market space and develop breakthrough strategies for differentiation and competitive advantage. We help them launch industry-changing products, services, marketing initiatives or business models…ideas designed to guide a company into their next phase of growth.

Our aim is to deliver original solutions to the chronic problems that inhibit growth. We get underneath a client’s natural resistance to change – and help identify those things that can catapult them over their competitors. We work with management terms to think through the right strategic approach and then to map out the implementation plans to capitalize on large market opportunities.

About the Founder, Bob Lieber

Bob Lieber is the founder and CEO of OriginalThought LLC. He has worked extensively across more than a dozen business categories, including consumer packaged goods, health care, financial services, technology and graphic arts, with a special focus helping businesses in midst of change and transformation.

Bob has over 25 years experience in integrated marketing and direct marketing and has been the CEO of several consulting, marketing services and communications companies.  He has created breakthrough marketing strategies and solutions for clients such as Abbott Labs, CIGNA, Coach, Fujifilm, Johnson & Johnson, JP Morgan Chase, MasterCard, Mercedes-Benz, Pfizer, Procter & Gamble and Xerox, to name just a few. He has provided the same level of expertise and services to dozens of small, mid-size and startup businesses.

Prior to OriginalThought, for eight years, he was the founding Chairman/CEO of Lieber Levett Koenig Farese Babcock (LLKFB).  Taking it from a start-up in 1996, through its purchase by Omnicom (NYSE:OMC), Bob helped LLKFB grow to $120 million in capitalized billings.

Bob is a graduate of Washington University in St. Louis, MO. He is a frequent industry speaker and university guest lecturer; he is also as a director for the new media not-for-profit, Luminescence Media Group and serves on the board of trustees for The New Jersey Jewish News.

The OriginalThought Network

OriginalThought operates on a network model, tapping a highly skilled group of over fifty subject matter experts from academia, consultancies and specialty boutiques across the globe. This allows us to bring breakthrough thinking and extensive experience to all client engagements.

Why Us?

OriginalThought was created to offer a choice between a pure strategy firm (without the skills or desire to implement) and a purely creative entity focused on outputting communications.

Companies need right brain, inspired thinking in areas like company positioning, business models, new market entry strategies and growth initiatives. And they need practical ideas tied to those strategies that can be implemented in creative ways to deliver measurable business results. If you’re looking for breakthrough strategic thinking combined with the ability to offer hands-on marketing program expertise, we deliver on the promise our name implies – OriginalThought.