Browsing all articles from May, 2012

The Future of Offers Delivered at Retail

Here’s a link to a compelling post about the concept of “Proximity Marketing” It is all about the capability for in-store, real time delivery of personalized offers. The premise is that a person with a cell phone walking in an aisle of a store can have a personalized offer show up on their phone right as they are passing by a specific product or brand or display. With a nod to the film “Minority Report” … Continue reading »;