Browsing all articles from December, 2011

Offers Incorporated – Gift Cards Drive Holiday Gifting

One of the new capabilities we’re working on at OriginalThought is called “Offers Incorporated”. The goal  is to provide thought leadership on the subject of Promotional Offers…the science and the practice of using offers to drive consumer purchasing behavior. One of the trends we’re fond of quoting is called “Pricing Pandemonium” (from the good people at trendwatching.com). The flurry of special offers and socially-communicated price discounting is only going to increase. With more consumers constantly … Continue reading »;